Jeff Heybruck

CFO / Business Advisor

Jeff is the founder of Lucrum Consulting and has been a financial and accounting professional since 2001, bringing a wealth of experience to Lucrum clients. Following his graduation from Guilford College with a degree in accounting, Jeff started his career with the tax department at the CPA firm Pesta Finnie & Associates. In 2004, he completed a Masters of Accounting from UNC-Charlotte, and in 2005 was named Chief Financial Officer of Mulvaney Properties and The Altura Group, LTD. When he started Lucrum in 2009, Jeff leveraged this experience to serve other land development and construction clients.

Jeff's industry expertise includes: homebuilders, construction subcontractors, professional service firms, restaurants, commercial real estate developers, and start-ups.

A Charlotte resident since 1984, Jeff is an Eagle Scout and remains active in Scouting. He also serves on the Finance Committee of the Harris YMCA. A father of two sons, Jeff and his wife, Taylor, are an active outdoor family. Jeff enjoys his morning workouts at the Y, shooting, hunting and fishing, and usually has more home improvement projects in process than he can handle.

Recent Articles
What should my business do with excess cash?

What to do with excess cash in a business?

If I have extra cash from my business thriving what should I do with the cash? As with most good answers, it …

Entrepreneur Accounting Mistakes

5 Basic Accounting Principles Most Entrepreneurs Get Wrong

For most entrepreneurs, fast growth is the ultimate goal. Many start off with a great idea, hobby, side hustle, or like a …

Personal Trainer for your Business

Virtual CFO Services: The First Thing Your Virtual CFO Service Should Do For Your Business

Written by Jeff Heybruck and Megan Stanton Congratulations! You are a small business owner and have taken the first step and started …