Jeff Heybruck

CFO / Business Advisor

Jeff is the founder of Lucrum Consulting and has been a financial and accounting professional since 2001, bringing a wealth of experience to Lucrum clients. Following his graduation from Guilford College with a degree in accounting, Jeff started his career with the tax department at the CPA firm Pesta Finnie & Associates. In 2004, he completed a Masters of Accounting from UNC-Charlotte, and in 2005 was named Chief Financial Officer of Mulvaney Properties and The Altura Group, LTD. When he started Lucrum in 2009, Jeff leveraged this experience to serve other land development and construction clients.

Jeff's industry expertise includes: homebuilders, construction subcontractors, professional service firms, restaurants, commercial real estate developers, and start-ups.

A Charlotte resident since 1984, Jeff is an Eagle Scout and remains active in Scouting. He also serves on the Finance Committee of the Harris YMCA. A father of two sons, Jeff and his wife, Taylor, are an active outdoor family. Jeff enjoys his morning workouts at the Y, shooting, hunting and fishing, and usually has more home improvement projects in process than he can handle.

Recent Articles
Rising Cost of Lumber and other COGS

Strategies For Small Businesses to Prevent and Mitigate the Risk of Rising Material Costs

Regardless of industry, rapidly rising or wildly fluctuating material costs can have a negative impact on a business. The same is true …

What's the difference between a CPA and a CFO?

CPA vs. CFO vs. Controller vs. Bookkeeper: What is the Difference?

Written by: Jeff Heybruck We often encounter business owners trying to figure out their organization’s structure and which roles they need to …

Small Business Finance FAQ

Small Business Finance Questions

This is our third installment of frequently asked questions, (check out our first and second installments) and we hope to give helpful …