Jeff Heybruck

CFO / Business Advisor

Jeff is the founder of Lucrum Consulting and has been a financial and accounting professional since 2001, bringing a wealth of experience to Lucrum clients. Following his graduation from Guilford College with a degree in accounting, Jeff started his career with the tax department at the CPA firm Pesta Finnie & Associates. In 2004, he completed a Masters of Accounting from UNC-Charlotte, and in 2005 was named Chief Financial Officer of Mulvaney Properties and The Altura Group, LTD. When he started Lucrum in 2009, Jeff leveraged this experience to serve other land development and construction clients.

Jeff's industry expertise includes: homebuilders, construction subcontractors, professional service firms, restaurants, commercial real estate developers, and start-ups.

A Charlotte resident since 1984, Jeff is an Eagle Scout and remains active in Scouting. He also serves on the Finance Committee of the Harris YMCA. A father of two sons, Jeff and his wife, Taylor, are an active outdoor family. Jeff enjoys his morning workouts at the Y, shooting, hunting and fishing, and usually has more home improvement projects in process than he can handle.

Recent Articles
Using Tomorrow's Job to Pay Yesterday's Subs

Using Tomorrow’s Job to Pay Yesterday’s Subs

All too often, businesses find themselves using tomorrow’s job to pay yesterday’s subs. This can result in a never ending feedback loop …

Inflation

How to plan for the impacts of inflation on small business

There is a lot of talk these days in the media about inflation, and since it is a part of normal economic …

Asset Capitalization Thresholds

When do you capitalize an asset?

Photo credit: Pickawood Sometimes the best topics to discuss here are the ones we, as accountants, overlook. Recently, our marketing consultant asked …